Re De Re think Decaf

Yes, Simon, we only do decaf. Almost every coffee brand you can think of has a host of regular choices and one single decaf choice, and from our experience that choice is the worst one. It's over-roasted, and the beans they chose to start with were bottom of the barrel. It doesn't have to be that way. It shouldn't be that way.

Decaf drinkers deserve a legit coffee. It's about time someone took it seriously. Too long has decaf been passed by when picking teams for dodgeball.

Also it's a very odd thing to get excited about decaf. Full acknowledged.

Good question McDuck! It takes extra steps to remove the caffeine from coffee beans without losing that delish flavor.

The process basically entails the original producer (farmer) to take an extra step of shipping their green beans (pre roasted coffee beans) to their decaffeination processor of choice.

That decaffeination process takes labor, especially if it's the more sophisticated processes we prefer which preserve the taste more effectively and don't use nasty chemicals!

Then the decaffeinated coffee is returned to the producer who works with a distributor to get it from their home country all the way to us in Greenville, SC where we can roast those sweet sweet beans.

Overall on average it can add $2 per bag of coffee in overall cost. We promise to keep an eye on that with and for you though and reduce it when we can.

The real question I have is how you were able to jump into piles of metal money and not break your neck. I've been wondering that since I was a kid.

Hey Judy. Hope you're comfy up there. We believe in keeping things o' natural. No Methylene Chloride here (a common chemical used to decaffeinate many coffees). Just clean decaffeination techniques here at Wimp. Case closed.

Hey Roy. Quite frankly we just source better beans. Most coffee companies think so poorly of decaf they just find whatever beans are cheap and available and they roast the living shit out of them. Which, we've found, gives the decafs a kind of ashtray taste. Barf.

It doesn't have to be that way. We source higher quality beans from producers who's names we know, and who's decaffeination processes are clean, creative, and cutting edge. Better beans + hella good roasting. = better coffees. It's easy math.

Hey Wade. Can we call you wade? You already know this story. Your good friend Dopinder is a perfect Wimp. I'm 100% sure he's a decaf drinker who would kill for a cup that actually tasted to his standards. Unfortunately, you and many others have under appreciated Dopinder at different times, but that dude just keeps the heat on, and turns out to be one of our favorite characters. No super powers, just hilariously good timing, and a relentless pursuit of what he's passionate for.

Wimp is making decaf deadly good bro. HMU and we'll send you a fresh bag. Share it with your old lady roommate. She seems rad.

Not at all, Gordon. Not everyone wants the same restaurant right? That's dumb. But it's like saying that all pizza restaurants have to use dairy free cheese, and every other type of cuisine gets to use the full cheese gamut — dairy and all. How dumb would that be. We're here to help turn the tide. We're not alone, but we're gonna be more vocal than anyone out there.

We're some badass decaf motherfuckers. Not really, we're super sweet guys, but it's kind of fun to say.

Decaf deserves better quality, better flavor, better choice, and naturally clean. We can do all that. It's not a walk in the park, but it's gotta be done.

Feel me?